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Elizabeth Kilbourne
Career Strategies

OVERVIEW

 

Elizabeth Kilbourne is a Chicago-based career coach who aims to identify her clients' unique experiences and show how best to present themselves to their future employers and business partners.

 

Work at Elizabeth Kilbourne Career Strategies included producing a style guide as well as website design, and website development.

ROLE

 

Website Designer

Branding, Website Design

March 2020 – January 2021

The Goals

Kilbourne's project involved developing a new company brand identity as well as redesigning the current EKCS website. The style guide required key design elements to ensure consistent branding in the future, providing a resource for colors, logo application, fonts, and more. These guidelines were then used for the updated website layouts.

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Color Palette

CMYK  35%  28%  28%  0%

RGB  171  171  171

HEX  #ABABAB

CMYK  25%  29%  42%  0%

RGB  194  174  149

HEX  #C2AE95

CMYK  60%  24%  91%  6%

RGB  114  150  73

HEX  #729649

CMYK  96%  68%  15%  2%

RGB  5  91  151

HEX  #055B97

CMYK  1%  36%  85%  0%

RGB  249  173  63

HEX  #F9AD3F

Dosis [Medium]
Heading and Subheadings

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

Avenir [Book]
Body

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

Logo Treatment

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EKCS logo treatment-2.png

The primary logo can be used on solid-colored backgrounds, so long as legibility is not an issue.

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EKCS logo treatment-5.png

For multicolored/image backgrounds (or when legibility is an issue) use the secondary, single-colored variations. 

EKCS logo treatment-3.png

The primary logo should NOT be used in image-based backgrounds or solid-colored backgrounds where the legibility of the entire logo becomes compromised. 

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