Elizabeth Kilbourne
Career Strategies
OVERVIEW
Elizabeth Kilbourne is a Chicago-based career coach who aims to identify her clients' unique experiences and show how best to present themselves to their future employers and business partners.
Work at Elizabeth Kilbourne Career Strategies included producing a style guide as well as website design, and website development.
ROLE
Website Designer
Branding, Website Design
March 2020 – January 2021
The Goals
Kilbourne's project involved developing a new company brand identity as well as redesigning the current EKCS website. The style guide required key design elements to ensure consistent branding in the future, providing a resource for colors, logo application, fonts, and more. These guidelines were then used for the updated website layouts.
Color Palette
CMYK 35% 28% 28% 0%
RGB 171 171 171
HEX #ABABAB
CMYK 25% 29% 42% 0%
RGB 194 174 149
HEX #C2AE95
CMYK 60% 24% 91% 6%
RGB 114 150 73
HEX #729649
CMYK 96% 68% 15% 2%
RGB 5 91 151
HEX #055B97
CMYK 1% 36% 85% 0%
RGB 249 173 63
HEX #F9AD3F
Dosis [Medium]
Heading and Subheadings
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
Avenir [Book]
Body
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
Logo Treatment
The primary logo can be used on solid-colored backgrounds, so long as legibility is not an issue.
For multicolored/image backgrounds (or when legibility is an issue) use the secondary, single-colored variations.
The primary logo should NOT be used in image-based backgrounds or solid-colored backgrounds where the legibility of the entire logo becomes compromised.
